Law and Communication

CHAIR: James Brodie, Director, CBBC Scotland

Navigating Intellectual Property Challenges in the Belt and Road
Jason Teng, Partner, UK and European Patent Attorney, Potter Clarkson LLP

UK and Chinese businesses alike face challenges in ensuring their competitiveness when operating in foreign markets throughout the Belt and Road Initiative (“BRI”). Intellectual property (“IP”) can be key to overcoming these challenges and realising a business’s full potential. Therefore, businesses must be prepared with comprehensive IP strategies that support their business objectives in the BRI. Given the complexity in dealing with different legal requirements across multiple BRI countries, Jason Teng, partner and patent attorney at leading European IP law firm Potter Clarkson will highlight IP legal challenges facing businesses in different markets and provide practical advice on how to implement a global IP strategy to maximise the many and varied opportunities offered by the BRI.

Know your audience: the importance of communications for Chinese companies overseas
Peter Headden, Associate Director, Project Associates Ltd

The Belt and Road Initiative (“BRI”) is creating unprecedented opportunities for Chinese companies looking to access overseas markets. From developing countries in Central Asia to the developed markets of Western Europe, huge growth opportunities exist, both for well-established firms, and those just breaking in.

However, despite leveraging the expertise of a range of third-party advisors (including accountants, fiduciary service companies, mergers and acquisitions lawyers, auditors and management consultants) strategic communications remains an often-overlooked area for Chinese companies.

My presentation will focus on the need for Chinese firms to take communications more seriously, in order to address the challenges they are facing in BRI markets, including labour rights, employee engagement, community relations, government relations and media relations etc. Only by creating systemic and strategic communications programmes, I will argue, will Chinese firms successfully build their operations in BRI markets.

Improving China’s IP legal system and promoting the establishment of international rules on IP rights for BRI
Gong Baihua, Professor of International Law, Fudan University

The BRI is a Chinese proposal for the world. It has become a platform for open and inclusive cooperation and a global public good jointly developed by parties from different regions, at different development stages, and across different cultures and law systems. “Extensive Consultation, Joint Contribution and Shared Benefits” (so-called “three common” in Chinese) should be the basic principles of international law for building any BRI projects. The BRI provides a new platform for promoting the international rule of law, including the sustainable development principle in trade and investment. In recognition of the crucial role of trade and investment in driving economic growth, China and European participants should make concerted efforts to uphold the multilateral trading system and oppose any form of unilateralism and trade protectionism, to promote trade and investment liberalization and facilitation, increase market access through reaching updated bilateral investment agreements (BIT) and/or free trade agreements. The BRI could be the first stage of building a Community with a Shared Future for Mankind.

The BRI is a Chinese proposal for the world. It has become a platform for open and inclusive cooperation and a global public good jointly developed by parties from different regions, at different development stages, and across different cultures and law systems. “Extensive Consultation, Joint Contribution and Shared Benefits” (so-called “three common” in Chinese) should be the basic principles of international law for building any BRI projects. The BRI provides a new platform for promoting the international rule of law, including the sustainable development principle in trade and investment. In recognition of the crucial role of trade and investment in driving economic growth, China and European participants should make concerted efforts to uphold the multilateral trading system and oppose any form of unilateralism and trade protectionism, to promote trade and investment liberalization and facilitation, increase market access through reaching updated bilateral investment agreements (BIT) and/or free trade agreements. The BRI could be the first stage of building a Community with a Shared Future for Mankind.