After the victory of the Chinese Communist Party and the establishment of the People’s Republic of China in 1949, artists were encouraged to celebrate the birth of the New China. Many posters of this early period reflect optimism and the prospect of a happier future.
Good numbers of artists working at this time had been active in producing earlier poster art supporting the anti-Japanese war or the Communists/Nationalists during the civil war. Modern woodblock prints became a major art form for political and revolutionary art.
Other artists, returning from their studies in Europe, brought with them their insights into modern western art. There was still more artistic freedom at this time, as most of the propaganda posters were being printed by privately owned plants in Shanghai.